FinTrust Digital is a financial tech advisory firm. To compete in search rankings for high-value financial keywords, they required a flawless Technical SEO architecture and sub-second Core Web Vitals performance.
The Engineering Challenge
The client’s previous website suffered from heavy render-blocking scripts, un-preloaded web fonts causing high Cumulative Layout Shift (CLS), and missing structured Schema markup.
Key Technical Improvements
- Font & Asset Preloading: Preloaded key WOFF2 web fonts with
font-display: swapto eliminate visual jumps (CLS < 0.04). - Rich JSON-LD Schema: Implemented
ProfessionalService,FAQPage, andBreadcrumbListstructured markup. - Sub-Second Execution: Optimized server response times to 18ms and achieved 99/100 on Google PageSpeed Insights.
99/100
PageSpeed Score
PageSpeed Score
+140%
Organic Traffic
Organic Traffic
0.04
Layout Shift (CLS)
Layout Shift (CLS)