UrbanCart is a rapidly growing online lifestyle retailer. Prior to partnering with Seyon Web Studio, their store suffered from high cart abandonment, slow database query times during flash sales, and a rigid mobile layout.
The Challenge
UrbanCart’s legacy setup loaded 35 unoptimized plugins, causing page load times of over 4.5 seconds on mobile. Flash sales resulted in database lockups, and shoppers frequently abandoned checkouts due to multi-page form fatigue.
Our Solution & Technical Execution
- Custom Lightweight WooCommerce Theme: Built a bespoke theme with clean semantic HTML5 and Tailwind CSS, stripping away 80% of unused plugin assets.
- Redis In-Memory Object Caching: Offloaded product database queries to Redis, dropping server response time (TTFB) to 12ms.
- 1-Click Express Checkout: Streamlined the payment flow with integrated Apple Pay, Google Pay, and Stripe web API.
- Next-Gen WebP Asset Pipeline: Converted 5,000+ catalog product photos to WebP format with lazy loading.
+240%
Quarterly Revenue
Quarterly Revenue
< 0.8s
Page Load Speed
Page Load Speed
+35%
Cart Completion
Cart Completion
“Seyon Web Studio turned our e-commerce store into a high-performance selling machine. Our checkout speed is instant and sales doubled within weeks!”
— Rahul Mehta, Marketing Manager at UrbanCart